In 2004, while attending a NASCAR event, Ben Weaver noticed much of the sponsorship signage was very traditional and very labor intensive. In fact, quite a bit was still being painted by hand, which took a long time to produce and install. With a 12-year career in sports marketing and outdoor advertising Ben decided there had to be a better way. From his basement, Ben and his long-time Creative Director Perry Cooper began to create new traditional and non-traditional sponsorship solutions. Often, these were able to utilize a facility's exisiting space -— saving time and money for both track and sponsor. Other tracks noticed and soon became interested in this idea. Over the years we have worked at many of the country's speedways and are proud to call Martinsville Speedway, Talladega Superspeedway, Kansas Speedway, Pocono Raceway, Watkins Glen International, Darlington Raceway, Dover Motor Speedway and Nashville Superspeedway our full-time partners.
By 2006, the Weaver Media approach to sponsor placements had caught the attention of Coca-Cola Racing. Coca-Cola had recently secured a contract as the official soft drink partner at Daytona International Speedway. To add some excitement to the unveiling, it was decided that the changeout would occur on New Years, right as the ball dropped. This led to a Weaver Media being named the sole production and installation partner of Coca-Cola Racing. This continued success, brought a wider partnership with Coca-Cola that has opened many more doors. By 2009, Weaver Media was one of two partners involved in Coca-Cola's Look of Success program that brought new life to traditional concession areas in collegiate sports, vending and convenience store areas. This eventually resulted in providing work for over a hundred colleges across the country.
Our continuing relationship with Coca-Cola has also led us to professional sports, theme parks, convention centers, zoos, ski resorts and numerous other venues. This experience has given us a great deal of insight and expertise with which to offer our clients. If you have ever considered creating a experiential environment for yourself or your customers, contact us we would be glad to help.
It is our mission to imagine, develop and execute our client’s idea to the highest degree while providing the industry’s best customer service and quality. Allow our team of professionals to flawlessly execute your project from concept to completion. We will exceed your expectations and preserve the high standards synonymous with Weaver Media.
– Ben Weaver President, Weaver Media
